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Anthropic launches new iPhone app and premium plan for businesses | TechCrunch

Anthropic, one of the world’s best-funded generative AI startups with $7.6 billion in the bank, is launching a new payments plan for enterprises, including those in highly regulated industries like healthcare, finance, and legal, as well as a new iOS app also included.

team, Enterprise Planning, provides customers with high-priority access to Anthropic cloud 3 A family of generative AI models and additional administrator and user management controls.

“Anthropic “The Teams plan is now introduced in response to the growing demand from enterprise customers who want to deploy the cloud’s advanced AI capabilities across their organizations,” Scott White, head of product at Anthropic, told TechCrunch. ,The Teams plan is designed for businesses of all sizes and industries that want to provide their employees with access to the language understanding and production capabilities of the cloud in a controlled and reliable environment.

Team Plan – which joins Anthropic’s individual premium plan, Supporter – Offers “more usage per user” than Pro, allowing users to “significantly increase” the number of chats they have with the cloud. (We asked for figures from Anthropic.) The team’s clients get $200,000—token (~150,000-word) reference window plus all the benefits of Pro, like early access to new features.

Image Credit: anthropic

The context window, or context, refers to the input data (for example text) that a model considers before generating output (for example more text). Models with smaller context windows also forget the content of recent conversations, while models with larger contexts avoid this pitfall – and, as an added benefit, better understand the flow of data they take in.

The team also brings with it new toggles to control billing and user management. And in the coming weeks, it will get collaboration features including citations to verify AI-generated claims (including anthropic models) to mislead), integration with data repos like codebases and customer relationship management platforms (like Salesforce) and – perhaps most interesting to this author – a canvas for working with team members on AI-generated documents and projects, says Anthropic. .

In the near term, the team’s clients will be able to benefit from device usage capabilities For Cloud 3, which recently entered open beta. This allows users to equip Cloud 3 with custom tools to perform a wide range of tasks, such as getting a firm’s current stock price or local weather reports, Similar to OpenAI’s GPT,

White said, “By enabling businesses to deeply integrate the cloud into their collaborative workflows, the team’s plan positions Anthropic to gain significant enterprise market share as more companies move from AI experimentation to full-scale deployment of transformative AI.” Move forward in pursuit of business results.” “In 2023, customers increasingly experimented with AI, and now in 2024, the focus has shifted to identifying and scaling applications that deliver solid business value.”

Anthropic talks a big game, but it may still need to make a substantial effort to get businesses on board.

According to a recent Gartner survey, 49% of companies said it is difficult to estimate and demonstrate the value of AI projects, making them difficult to sell internally. A separate survey by McKinsey found that 66% of executives believe generative AI is years away By generating solid business results.

mankind team

Image Credit: anthropic

Yet corporate spending on generic AI is estimated to be much higher. IDC It is expected to reach $15.1 billion in 2027increasing to almost eight times its total in 2023.

Perhaps it’s generic AI vendors, particularly OpenAI, that are stepping up their enterprise-focused efforts.

OpenAI recently said that more than 600,000 users have signed up for the enterprise tier of its generative AI platform ChatGPIT. Chatgpt Enterprise, And it has introduced a number of tools aimed at meeting corporate compliance and governance requirements, such as a new user interface for comparing model performance and quality.

Anthropic is pricing its Team plan competitively: Billed monthly at $30 per user per month, with a minimum of five seats. OpenAI does not publish pricing for ChatGPT Enterprise, but user on reddit Reports are quoting anywhere from $30 per user per month for 120 users to $60 per user per month for 250 users.

“Anthropic’s Team plan is competitive and affordable given the value it provides organizations,” White said. “The per-user model is straightforward, allowing businesses to start small and expand gradually. This structure supports Anthropic’s growth and sustainability while enabling enterprises to strategically leverage AI.

This undoubtedly helps put Anthropic’s launch team in a strong position.

Amazon in March Completed its $4 billion investment in anthropic (next Google investment of $2 billion), and the company is Allegedly On track to generate more than $850 million in annual revenue by the end of 2024 – a 70% increase from earlier projections. Anthropic may see the team as its logical next path for expansion. But at least for now it looks like Anthropic can let the team grow organically as it attempts to convince holdout businesses that its generative AI is better than the rest.

An Anthropic iOS App

Anthropic’s other news on Wednesday is that it is launching an iOS app. Considering that the company’s clearly It’s no big surprise that iOS engineers have been hiring for the past few months.

The iOS app provides access to Cloud 3, which includes free access as well as advanced Pro and Team access. It syncs with Anthropic’s client on the web, and it uses Cloud 3’s vision capabilities to offer real-time analytics for uploaded and saved images. For example, users can upload screenshots of charts from a presentation and ask the cloud to summarize them.

Anthropic iOS App

Image Credit: anthropic

“By providing the same functionality as the web version, including chat history syncing and photo upload capabilities, the iOS app aims to make the cloud a convenient and integrated part of users’ daily lives for both personal and business use,” White said. “This complements the web interface and API offerings, providing another opportunity for users to engage with the AI ​​assistant. As we continue to evolve and refine our technologies, we will continue to explore new ways to provide value to users across a variety of platforms and use cases, including mobile app development and functionality.

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