‘Hawk Tuah’ Trademarks Stack Up For Lubricants, Sauces, Beverages and More

“Hok tuah” – a phrase you can’t avoid – is going to come across more and more of this, as many are jumping on this slippery bandwagon, and capitalising on it by applying for numerous trademarks.

According to documents obtained by TMZ … the number of trademarks for the phrase has reached double digits, and many businesses are looking to slap the phrase on nearly anything that is connected, even mildly, to the immortal words of the “Hok Tuah” girl.

Companies are seeking the legal right to put the phrase on T-shirts and athletic apparel — that’s not shocking — but how about lubricants, chewing tobacco, oral care, hair and body products, beverages … and, naturally, sexual stimulants.

Some people are even trying to make a hot sauce called “Hok Tuah”…to eat. It’s a significant difference, to say the least.

It is worth noting that “Hawk Tuah” is not one of the many requests for trademarks included Haley Welch – The woman who coined this ubiquitous phrase. We couldn’t find any documents in her name, though it’s possible she’s filing under an alias or the name of an LLC.

Memorization, Jason Poteet – who runs the apparel company Fathead Threads, Already partnered up with Hailey — told Rolling Stone that they suggested she file a trademark, and that she has spoken to a lawyer about it.

It makes sense that so many businesses are jumping on this viral craze, as Poteete says Fathead Threads has already grossed over $65 thousand from merchandise featuring the iconic phrase.