jake paul Celebrating the launch of her new W body care line in the most spectacular way possible… by purchasing a $650k diamond pendant and chain for the brand!!

TMZ Sports Paul – a 9-1 cruiserweight boxer, internet sensation and businessman – has contacted his favourite jeweller. Vobara to create a piece in honor of his latest endeavor in Miami.

Vobara – who has created artworks for many celebrities Rick Ross, Udonis Haslem And DJ Khaled – Made sure the pendant looks just like the W logo… and we’re told it’s loaded with VS/VVS diamonds, including 20, 50 and 80 pointers in a mosaic setting.

There’s even a smaller version of the W body spray bottle on the back of the pendant.

This pendant and massive Cuban link chain was made from 1,500 grams of 14-karat white gold and 300 carats of diamonds – a total value of $650,000!

We’re told it took Vobara two months to put it together … and he said he’s proud that El Gallo approached him to put the whole thing together.

“It’s true that he made a big statement completely covered in gold,” Vobara told us. “I’m proud of him, he’s going to turn that company into something big. He’s a smart guy.”