It’s a big week at Casa Zuma – and for me as a founder, too. After spending over a year in development Our first candle, “Dawn,” It’s finally here. It’s strange for me to think back—since way Before dreaming up the Casa Zuma brand, I always wanted to make a candle. I’ve been crazy about candles for as long as I can remember and I always thought this would be a great creative project. Absolutely The scent I want my entire house to smell like. (That is, California citrus, blooming jasmine, and salty air.) I wanted a candle that was intense enough to bang, would look gorgeous sitting on my coffee table, and was completely non-toxic and clean burning. And now, I’m proud to say that Daybreak checks every box.
When I started on the journey of making this candle, I was determined to make something that felt good, not just another candle! As someone who considers myself a candle connoisseur, I’ve tried them all. I have my favorites, but honestly most luxury candles Look fairly similar, and it’s rare that I find one with In right terms Unique fragrance. That’s why I’m so excited about Daybreak—when you smell it, you’ll feel that spark that happens when you’re experiencing something for the first time.
For those of you wondering what goes into candle making, let me start by saying-way More than I ever imagined. I never dreamed that this process would take more than a year from start to finish, but it was very important that we get it right. The first step was fragrance. We worked with our fragrance developer in Los Angeles to imagine a scent that is fresh and clean, citrusy with floral notes, and feels like sunshine. I brought her some of my favorite scents, which contained elements I wanted to incorporate into my candle, as well as references I had collected from my travels over the years. The blooming jasmine takes me back instantly Saint Tropez in 2014, Lemons and oranges inspired by us Trips to Capri, And that feeling of salty air and sunrise is directly ours time spent in malibu,
After several iterations, we knew we had found our scent. It was really important that we create a completely non-toxic product, so we decided on a blend of natural coconut and soy wax that is free of parabens, phthalates, and sulfates, and a 100% cotton wick that is completely clean. It burns.
The next step was the design of the candle pots and boxes. I wanted all aspects of this candle to feel really special, so we worked with our artist friends indoac To create sun-bleached pottery with our signature Casa Zuma seaweed cutouts. IndoEk’s work is all about coastal creative culture, and our finished design reminds me of golden hour and the warmth of California sunshine. After deciding on countless other details (sampling, testing, packaging, shipping, etc.) we finally had the first Daybreak sample in our hands.
My vision for Daybreak is a pleasant scent that ignites sun-drenched energy Best Morning.
Fragrance Note:
- California Citrus
- green jasmine petals
- wild cypress
- sun soaked oysters
- fresh earth
candle facts
- 60 hours burn time
- 100% cotton wick
- Cruelty-free and vegan
- Non-toxic fragrances (free of parabens, phthalates and sulphates)
we also created a companion dawn playlist So you can really awaken all the senses with the best possible waves. Our candles are thoughtfully crafted and hand crafted in Los Angeles, and our first production is a limited production batch of 500 pieces. They Now available at Casa Zuma, I can’t wait for you to experience it (and tag me on IG if you get to experience it!)
meet-your-new-favorite-candle-daybreak-is-all-i-burn-now
