Photo ArtThe SoftBank-backed photo-editing startup announced on Thursday that it is partnering with Getty Images to develop a custom model to bring AI imagery to its 150 million users. The company says this model will bring responsible AI imagery to creators, marketers and small businesses that use its platform.
The model will be built from scratch and trained exclusively on Getty Images’ licensed creative content. The company says the partnership will allow PicsArt customers to create their own unique images, for which they will receive full commercial rights. Users will be able to use any of PicsArt’s editing tools to add or customize the assets.
By creating its own model trained exclusively on licensed content, PicsArt plans to give its users access to safe AI creative tools at a time when Growing concerns regarding AI-generated images and copyright issues.
PicsArt’s AI lab, PAIR, is building this model. The team will make the model accessible through the company’s own API services.
“PicsArt offers endless customization, content, and editing tools for everything from social media ads to website graphics, and this partnership will enable commercially usable AI-generated imagery from a world-class brand,” Hovhannes Avoyan, CEO and founder of PicsArt, said in a statement. “We’re thrilled to partner with Getty Images, the most prestigious commercial library, to bring this to market.”
PixArt plans to launch this model later this year.
The company is also integrating Getty Images video content into PicsArt’s platform and making it available to Plus members.
PicsArt is not the first startup that Getty Images has partnered with for responsible AI imagery, as it has also partnered with an AI image generator. BriaAnd routeA startup building generative AI for content creators.
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