care ofThe company, which offers personalized subscription vitamin packs, said it will cancel all subscriptions starting Monday, June 17, and will no longer accept new orders.
The news doesn’t come out of the blue, as Care/of previously uncovered a case from the New York Department of Labor. admission The company said it plans to layoff all 143 employees by July 3 due to “financial losses.” Now the company is getting more specific and definite about the closure, A post on Instagram yesterday “Unfortunately we no longer have the funds to continue operating in the way we have been doing,” he said, thanking customers.
The post doesn’t completely close the door on a revival, claiming, “We are actively exploring options for the brand, but we don’t have anything definitive to communicate at this time. We hope to be in a position to share more soon.”
Founded in 2016 by Craig Albert and Aakash Shah, Care/Of asked customers to fill out a quiz about their lifestyle and values, which it used to recommend a personalized blend of vitamins and supplements. Investors This included Juxtapoz, Goodwater Capital, Tusk Venture Partners, Bullish and RRE Ventures.
Pharmaceutical giant Bayer acquired a majority stake at Care/Of in 2020. Earlier this month, Kristin Miller, Bayer’s director of strategic communications NutraIngredients Explained that “ceased further investment in Care/Off will allow Bayer to better invest in future innovations that help people manage their personal health.”
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