Taylor Swift’s Eras Tour Could Add Nearly $400M to London Economy

Taylor Swift‘S Era Travel It is expected to break even more records when it reaches London.

Swift, 34, will perform the first of eight shows at the iconic Wembley Stadium on Friday, June 21, and figures suggest the show could add around $381 million (about £300 million in local currency) to the UK capital’s economy. Issued The order was issued by the Greater London Authority (GLA) on Thursday, June 20.

Around 700,000 people are expected to watch Swift perform in London this summer, according to the GLA. She will perform for three nights at Wembley starting Friday, followed by five nights in August.

The Mayor of London said, “The Eras Tour has broken records and generated huge excitement, so I’m delighted that Taylor Swift has chosen to perform more nights in London than anywhere else in the world.” sadiq khan“Their eight performances will bring almost 700,000 fans from across the country and beyond to Wembley Stadium, providing a huge boost to our hospitality industry and further proof that London is the best city in the world to see live music.”

“As Taylor prepares for Friday’s opening performance, we’re proud to give her and her fans a fantastic welcome in London, with celebrations taking place across the capital, including a special Tube map, trail and mural in her honour,” Khan added. “I encourage Swifties to not only enjoy the fantastic show, but to make the most of everything London has to offer, and hope that even more people will be encouraged to enjoy the incredible live music available in our city.”

British banking firm Barclays Estimated in May The pop superstar’s Eras show will give a $1.2 billion boost to the UK economy.

According to Barclays, British fans are expected to spend around $1,000 (around £848) per person on tickets, travel, accommodation and merchandise to see the Grammy winner.

The UK leg of the Eras Tour has already seen packed crowds in Edinburgh, Scotland, Cardiff, Wales, and Liverpool, England.

Swifties who attended the Edinburgh gigs between June 7 and June 9 Cause of seismic activity The incident happened during the singer’s three-night show at Murrayfield Stadium.

Connected: The most viral moments from Taylor Swift’s ‘The Eras Tour’ so far

John Shearer/TAS24/Getty Images Taylor Swift’s The Eras Tour has made headlines not just for its record-breaking global success but also for its plethora of viral moments. Swift kicked off her most ambitious concert tour to date with back-to-back shows in Glendale, Arizona, in March 2023. The second night of her performances gave fans an immersive first-time experience. […]

The British Geological Survey (BGS), Britain’s largest earthquake monitoring agency, said in a report on Thursday, June 13, that signals of the earthquake were felt up to 6 kilometres (about 3.7 miles) away from the concert venue.

According to the organization, the songs with the most seismic activity were “…Ready for It?”, “Cruel Summer” and “Champagne Problems.” During “…Ready for It?” in particular, the activity peaked at 160 beats per minute and produced about 80 kilowatts of power.

During the tour’s 100th show in Liverpool on Thursday, June 13, Swift Confirmed The long-running tour will end in December.

“People were asking, ‘How are you going to celebrate the 100th show?'” Swift, 34, told the crowd at Anfield Stadium. “Celebrating the 100th show for me means it’s the first time I’ve acknowledged myself and accepted that this tour is going to end in December. That’s it.”