The new clean mascara that Gwyneth is obsessed with
Most of Gwyneth’s mascara experience has been on the red carpet, in the movies or at big events. “When you really need a lot of mascara — like I do on the red carpet — you need it, but I’ve never found a clear mascara that works,” she says. “And in everyday life, I often don’t want a dramatic look. What I want is full, defined, healthy-looking lashes.”
Creating a mascara that does it all (cleanliness is especially important with mascara, since your eyes are the direct gateway to your body) was a journey. But we did it: the new Featherlash Lifting Serum Mascara is both a treatment serum and a luxurious, blackest, super defining mascara.
“I love that you can have one coat for everyday situations and three or four coats for big life events,” Gwyneth says.
The ultimate combination of color and care, the mascara-meets-lash-serum supports lash health while giving you ink-black, volumized, ultraconditioned lashes. And the patented brush delivers a wide-awake look on every lash.
Goop Beauty
Featherlash Lifting Serum Mascara
goop, $28/$25 with subscription
Buy Now
I’m amazed at how clean this formula is. Your lashes look amazing – lush, pitch-black, never smudged. And it’s a perfect treatment serum too. I’m obsessed.”
—Gwyneth
Immediate Benefits
Tips for voluminous, thicker and longer looking eyelashes
Lush, inky-black, and smudge-free: the mascara wakes up your whole face, whether you prefer a natural look or a super flirty one. Applying a single coat instantly gives natural-looking definition; further application adds drama. The patented tapered brush reaches even the smallest corners of the lashes to define and open up the eyes.
97%
She said her lashes instantly lifted and looked thicker.*
94%
She said her eyelashes looked twice as long.*
94%
He said that the brush reached every eyelid.
97%
He said this formula lasted the whole day.*
*Based on a third-party consumer-perception study conducted over four weeks on 34 women aged 30 to 55.
The Magic Combination: Brush + Formula
Created with a unique patented tri-cut brush with one tapered end and one wide end, Featherlash defines, lifts, and contours every lash (as it treats) Beautiful definition that lasts all day. It’s also remarkably easy to create and remove.
Long Term Benefits
Longer, thicker, stronger eyelashes
Our mild clean formula is made with Widelash
(a powerful biotin-peptide complex with provitamin B5), Tahitian microalgae (clinically proven to increase lash density), and vitamin E (to improve lash condition). It nourishes to promote hair growth for soft, healthy-looking lashes. And it’s ophthalmologist and dermatologist tested.
At Goop, makeup is also skin care
We wanted makeup that felt comfortable to use and that could nourish our skin. So we took the best skin-care ingredients and infused them with beautiful colors.
Shop All GOOP Makeup
Antioxidant glow for skin
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Wake up your eyelids.
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