The potential of India’s nutraceutical market to thrive – ET HealthWorld

Mumbai: The Indian nutraceutical market Experiencing rapid growth in the last few years due to greater awareness preventive health And welfare has increased. As citizens are becoming more health and fitness conscious, there has been a change in purchasing patterns and market behavior. This is encouraging nutraceutical industry Forecasters in India have been bullish.

According to the Ministry of Food Processing Industries, the global nutraceutical market is worth approximately $117 billion. The US, Japan and Europe dominate 90 percent of the total global nutraceutical market. The Indian nutraceutical market is poised to become a global leader at $4-5 billion, which is expected to grow to approximately $18 billion by 2025.

Speaking with ETHealthworld, several industry leaders from the Indian nutraceutical sector shared perspectives on the potential of the sector, and how the nutraceutical industry is revolutionizing healthcare delivery not only in India but globally, because From illness to wellness is gaining more popularity as a global phenomenon.

Stating that the nutraceutical industry in India has vast potential, Ajit Singh, Director, ACG Group, believes that in the coming years, humans and even animals will consume nutraceutical dosage forms in rapidly increasing quantities. . This will exceed the consumption of pharma products. The reason is obvious, they believe that medicines have to be taken when one falls ill, which happens just a few days every year. Nutraceuticals, on the other hand, are taken as a preventive measure against falling ill and are required daily.

He mentioned that he consumes far more supplements containing nutraceuticals and dietary supplements than medications.

The pandemic fueled the growth of the industry, highlighting the need for strong immunity and overall well-being. As the industry grows, so does the need for it clinical researchClinical validation, responsible sourcing, and sustainability.

“Especially post-Covid, where awareness among consumers has increased,” said Saif Mehkari, Founder and Director, Bio-Gen. health and wellnessThe importance of healthy living and healthy aging underlines the need to address prevalent health issues such as heart disease, obesity and diabetes. Our company’s focus on combating inflammation and oxidative stress revolves around our newest products, which include carotenoids like lutein, which have undergone global clinical validation. We cater to diverse demographics to cater to global markets with clinical studies conducted in India, Australia and the UK. Additionally, ongoing research on pain management using natural ingredients such as palmitoylethanolamide highlights our commitment Holistic Health Solutions,

Drawing on personal experiences and the importance of reducing stress levels, Mahakari reflected on the importance of Ayurveda and holistic approaches in maintaining overall well-being as well as reducing oxidation in the body to promote longevity and overall health. Insisted.

Commenting on the need for clinical trials to validate the benefits of nutraceuticals, Nishant Chachra, Vice President, KSM-66 Ashwagandha, said, “We have 50 clinical studies, 32 of which have been published , employing double-blind randomized placebo, remains the gold standard. -Controlled trials in various health areas. Specifically, we use the roots exclusively to extract KSM-66, unlike competitors who may incorporate aerial plant parts. Root components, historically favored in Ayurveda, provide superior benefits.

Furthermore, KSM exhibits exceptional organoleptic properties, being neutral in taste and highly soluble, facilitating its integration into over 42 delivery formats. This versatility meets growing consumer preferences for innovative products such as gummies, chews, shots, functional foods and beverages. Sustainability is the cornerstone of our operations, underpinned by our vast 1500-acre farms in North India, giving us complete control over sourcing.”

Singh highlighted that there was a significant increase in hundreds of new nutraceutical start-ups and new products during the period of the COVID-19 pandemic itself. Young entrepreneurs are also making their mark in this emerging industry. Nutraceutical products are best presented in vegetarian capsules, which have been available in India for some years.

As preventive healthcare takes center stage, this will lead to rapid growth in the nutraceutical industry. As the global nutraceutical market is maturing, India is a large potential market in terms of manufacturing and consumption. The growth of the industry is testament to the boom in the Indian nutraceutical market, as more and more players are venturing into manufacturing and development of nutraceuticals with innovative products and different forms of delivery as pill fatigue grows globally.

  • Published on April 29, 2024 at 04:13 PM IST

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