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Threads reaches landmark 150 million active monthly users

Threads has announced that it has reached the milestone of 150 million active monthly users.

The social platform from Facebook and Instagram owner Meta was pitched as an alternative to Elon Musk’s X and has maintained steady growth since its launch in July.

Mark Zuckerberg, CEO of Meta Update provided During his company’s Q1 earnings call this week, Threads has begun testing a feature to let users auto-archive post After a specified time. A selected number of people are participating in the test, which allows users to manually select an individual post to archive all posted content or automatically archive it.

Despite its status as a rival to X, Threads may struggle to compete with its rival. Its lack of news content, which has been gradually dialed back. Instagram chief Adam Mosseri said late last year that Threads “will not promote news on the platform” which would reduce its appeal to social media users who want to leave X.

Unless Meta decides to emphasize news and real-time information, which is the lifeblood of X, it appears unable to stand any chance of catching up to its rival.

Musk is said to have 550 million active users on the platform which shows how far Threads still has to go, even if there is some doubt as to the veracity of that figure.

Can Threads Really Overtake X/Twitter?

Last week, Meta introduces its new artificial intelligence (AI) assistant across all its platforms, including Facebook, Instagram and WhatsApp, but it will also have to decide on the future direction of Threads.

If the company decides it just wants to make it an alternative option for users, its growth seems limited because it’s very difficult to tap into the popularity of X without effectively replicating what it does. There is considerable resistance to the approach taken by Musk as well as the changes made to the platform, but users are attracted to X because it remains the online oracle for live news.

Image Credit: Dave Adamson/Unsplash

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