TikTok is starting to automatically label AI-generated content that was created on other platforms, the company announced Thursday. With this change, if a creator posts content on TikTok that was created with a service like OpenAI’s DALL·E 3, it will automatically have an “AI-generated” label attached to it to inform viewers that That it was built with AI.
The social video platform is doing this by implementing Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA), which was co-founded by Microsoft and Adobe. Content credentials attach specific metadata to content, which TikTok can use to quickly identify and label AI-generated content.
As a result, TikTok will start automatically labeling AI-generated content that is uploaded to the platform with content credentials. The change goes into effect on Thursday and will roll out to all users globally in the coming weeks.
while tiktok Already labels ingredients That was created with TikTok AI effects, it will now label content that was created on other platforms that have implemented content credentialing, such as OpenAI’s DALL·E 3 and Microsoft’s Bing Image Creator. While Microsoft, Adobe and OpenAI are already on board with content credentials, Google has pledged To support content credentials as well.
Although TikTok already requires creators to disclose whether they’re posting content created with or augmented by AI, the company told TechCrunch it saw the new change as an additional way to ensure that That AI-generated content is being labeled, as well as taking the pressure off the creators.
In the coming months, TikTok will also begin attaching content credentials to AI-generated content created on the platform using TikTok AI Effects. Content credential metadata will include details about where and how the AI-generated content was created or edited and will be associated with the content when downloaded. Other platforms adopting Content Credentials will be able to automatically label content as AI-generated.
So, while TikTok is committed to labeling AI content on its service, it also wants to help ensure that AI content created in TikTok is accurately labeled even when posted on another platform .
“AI-generated content is an incredible creative outlet, but transparency for audiences is key,” Adam Presser, TikTok’s head of operations and trust and safety, said in a press release. “By partnering with peers to label content across all platforms, we are making it easier for creators to responsibly explore AI-generated content, while continuing to prevent harmful or misleading AIGC from being banned on TikTok. “
TikTok is claiming that it is the first video-sharing platform to implement content credentialing. It is worth mentioning meta announced In February it planned to build on C2PA’s solution to add originality to content.
As part of Thursday’s announcement, TikTok said it is committed to combating the use of deceptive AI in elections and that its policies strictly prohibit harmfully misleading AI-generated content — regardless of how it is labeled. Yes or no.
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