Twitch rolls out TikTok-like discovery feed full of short-form clips

Twitch is taking a leaf out of TikTok’s book as they officially introduced a new discovery feed to all users this week.

The streaming company announced on Tuesday (April 30) that the feature is “finally here.” The launch highlights another platform that has embraced short-form content which has seen TikTok grow to great heights and popularity.

Instagram, YouTube, Snapchat, LinkedIn, and even UberEats have all included some form of short-form video feeds on their platforms, now Twitch is the latest name to join the list.

one in blog post On the company’s website, they describe the feature as a “scrollable feed in the Twitch mobile app” that shows users a personalized mix of clips and live streams to help viewers quickly find content to enjoy. and help streamers get discovered, wherever they are. Don’t live.”

The search feed is available within the Feed tab of the Twitch mobile app, but the developers say the location may change as they continue to experiment with changes.

For streamers looking to use the new feature, note that you cannot upload any content directly as all live streams and clips will automatically be eligible to appear if they follow the content guidelines.

How does Twitch’s feed work?

Content on the Discovery Feed will be personalized to what users already like to see and new communities the algorithms think people will enjoy.

The feed will consist of two tabs – a live feed, and a clip feed. Just like TikTok, people can scroll vertically through a preroll-free preview of the live stream in the feed. When a stream attracts attention, simply click on the person’s avatar to enter theater mode and join the live stream.

Viewers can vote with the thumbs up and thumbs down buttons to let Twitch know what content they’re enjoying and what they’d like to see more or less of in their personal feeds.

The company says that “this data will not be shared with streamers or other viewers and will only impact viewers’ individual feed experience. We can continue to experiment with these feedback signals over time.

Featured Image: Photo by caspar camille rubin But unsplash