Apple kicks off its week-long Worldwide Developers Conference (WWDC 2024) The event will feature a traditional keynote address today at 1 pm ET/10 am PT. The presentation focused on the company’s software offerings and the developers that power them, including Latest versions of iOS, iPadOS, Mac OS, tvOS, VisionOS and watchOS. But the biggest news came with the reveal of Apple Intelligence, the company’s big entry into the competitive AI market.
You can view the archive On Apple’s event pageor you can View the Youtube archive here And via the embed below. And if you’re curious about what predictions were made ahead of the event, all the speculation from before the event is still captured below in the YouTube embed and a few other embeds highlighting Apple’s reveal. Otherwise, you can For a full breakdown of everything Apple announced, head here During this year’s WWDC.
Over the past few years, critics have found that the company has lagged far behind the likes of Google, Microsoft, and OpenAI when it comes to generative AI research. Our own Evan Mehta highlights the need to introduce AI products that are actually helpfulNot a demo with flashy keynote speeches. CEO Tim Cook promises We’ve been working tirelessly to address concerns related to AI for some time now, and there couldn’t be a better time and place to do it than at the Steve Jobs Theater in Cupertino during WWDC.
At the moment the rumours are for a potential deal With GPT-developer OpenAI, that aims to level the playing field a bit. Latest reports put names to Apple’s AI efforts: Apple intelligence, as well as the warning that not all recent Apple devices will be able to use the new system. And there are many rumors flying around about this AI enhancements coming to iOS 18And A possible second life for Siri,
Meanwhile, new hardware has never been a guarantee at a software-focused event, though the company has made it a trend in recent years, courtesy of the Apple Silicon update and the introduction of last year’s big Vision Pro.
To all Recent RumorsHowever, it suggests it will be a poor year for hardware, despite the cold reception to Apple’s first foray into mixed reality and growing pressure following the decision. to shut down its electric car project,
While its main highlight will be iOS 18, the company will also launch macOS 15, which will include some big design changes to perhaps the most useful app on the iPhone. The calculatorAnd you can bet that many of iOS 18’s AI features will make it into macOS 15 as well.
TechCrunch will be reporting on the ground at Apple Park and letting you know any news as it emerges.
This post was originally posted on June 3, and has since been updated.
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