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What is Cara app and is it using AI? Why Meta artists are running to new platform

Artists are increasingly migrating elsewhere Meta Kaira, a new app that has been banned AI-generated content and use of artwork Hey training. This change comes after allegations that Meta was using their artworks to train AI models. In response, artists have begun to mobilize on social media, sharing messages and templates to voice their opposition.

For a long time, Instagram has been an important platform for artists to showcase their work and gain exposure. However, its parent company Meta has faced criticism for allegedly using these artworks to train its AI models.

A Meta executive revealed in May that the company views public Instagram posts as potential AI training material. Soon after, in June, Meta told its European users that their posts would be viewed as AI training material. Used for AI training The law, which takes effect on June 26, offers no opt-out option — though EU residents can object to the use of their data.

As a result, Kaira’s user base grew from 100,000 to 700,000 profiles in just one week, pushing it to the top of the App Store rankings.

The relationship between online creators and AI firms is becoming increasingly tense. Currently, most of the content shared publicly on the internet is available to AI developers. This raises concerns that AI could potentially replace creators of original content, including writers, musicians, and visual artists.

What is Kaira App?

Kaira is a social networking application designed for creative people, allowing artists to share their work, memes or personal thoughts in text form. It resembles well-known platforms like X (formerly Twitter) and Instagram and has both mobile app and browser functionality.

Photographer Jingna Zhang developed Kaira alongside a group of engineers and contributors. States It is committed to remaining at the forefront of technology and advocating for artists’ rights. They say, “The future of the creative industries requires nuanced understanding and support to help artists and companies connect and work together.” Furthermore, they say that their goal is to “bridge the gap and create a platform that we ourselves will enjoy using creatively.”

Posting on X, founder Zhang said: “There’s a huge gap between the tech and art communities, and I spend a lot of time thinking about how we can understand each other better.

She said, “Making products is a bit like making art. I don’t think everybody will like it, but as long as I’m making something I enjoy myself, I think there might be people who will enjoy it too. And we’ll create our own community together.”

Zhang is no stranger to the harms of AI. She has championed artists’ rights, winning a case in a Luxembourg court against an illustrator who copied one of her photographs taken for Harper’s Bazaar Vietnam.

Is Cara using AI?

As a result, Cara said it “does not agree with generative AI tools in their current unethical form.” The team added that the app will not host AI-generated portfolios “until the ethical and data privacy issues surrounding datasets are resolved through regulation.”

Carra says that if legislation is passed to explicitly provide protection for artists, AI-generated content should be clearly labeled so the public can more easily spot human-generated art and media.

Featured Image: Canva / Cara


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