Meta isn’t the only company facing this problem. The rise in AI-generated content and how it affects its platform. YouTube also quietly rolled out a policy change in June that will allow people to request the removal of AI-generated or other synthetic content that mimics their face or voice. The change allows people to request the removal of this type of AI content under YouTube’s privacy request process. It’s an expansion of its earlier policy Vision for Responsible AI Agenda announced It was first introduced in November.
Rather than requesting that content be removed because it is misleading, Like deepfakesYouTube requires affected parties to directly request removal of content as a privacy violation. According to YouTube’s recently updated video Help Documentation On this topic, it requires first-party claims with certain exceptions, such as when the affected person is a minor, does not have access to a computer, has died, or other such exceptions.
However, simply requesting removal does not mean that the content will be removed. YouTube warns that it will make its decision about the complaint based on a variety of factors.
For example, it may consider whether the content is synthetic or AI-generated, whether it uniquely identifies an individual, and whether the content could be considered parody, satire or something else valuable and in the public interest. The company also noted that it may consider whether the AI content includes a public figure or other well-known individual, and whether it shows them engaging in “sensitive behavior” such as criminal activity, violence or endorsing a product or political candidate. The latter is particularly worrisome in an election year, where AI-generated endorsements could potentially influence votes.
YouTube says it will give the content uploader 48 hours to act on the complaint. If the content is removed before that time period, the complaint is closed. Otherwise, YouTube will begin a review. The company also warns users that removal means removing the video from the site completely and, if applicable, removing the person’s name and personal information from the video’s title, description, and tags. Users can also blur people’s faces in their videos, but they cannot make the video private to comply with a removal request, as the video can be set back to public status at any time.
However, the company did not widely advertise the policy change. In March, it introduced a device A feature has been added to Creator Studio that allows creators to identify when realistic-looking content is created from altered or synthetic media, including generative AI. Recently, this has also been added Started testing a feature which will allow adding users Crowdsourced notes that provide additional context on the video, such as whether it is a parody or whether it is misleading in some way.
YouTube is already not against the use of AI Experimented with generative AI myselfwhich includes a comment summary and interactive tools for asking questions about the video or getting recommendations. However, the company has warned in advance Simply labeling AI content will not protect it from removal, as it must still comply with YouTube’s Community Guidelines.
In case of privacy complaints on AI content, YouTube will not be quick to punish the original content creator.
“For creators, if you receive a notice of a privacy complaint, keep in mind that privacy violations are separate from Community Guidelines complaints and receiving a privacy complaint will not automatically result in a complaint,” a company representative said last month. shared On the YouTube Community site, where the company directly updates creators about new policies and features.
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