Twitch is officially rolling out its new TikTok-like Discovery Feed to all users this week, the company announced Tuesday. The new feed, which is launching as a tab within the Twitch iOS and Android apps, allows viewers to scroll through smaller pieces of content to find new streamers. Official launch follows Twitch’s earlier feed testing Which started in August 2023.
With this launch, Twitch now joins several other popular apps that have launched their own short-form video feeds following TikTok’s rise in popularity, including Instagram, youtube, snapchat, Uber Eats And Linkedin to name a few.
There are two tabs within the feed: a live feed and a clip feed. The “Live” feed displays both livestreams of streamers that users already follow and livestreams of streamers that Twitch thinks they will like. The “Clips” feed displays streamers’ top moments in Twitch, allowing viewers to discover streamers’ content even when they are not live.
While people typically go to Twitch when they have plenty of time to watch a livestream, the new Clip Feed is designed for those moments when users only have a few minutes to spare.
To better personalize what you see in the feed, you can click the Thumbs Up or Thumbs Down buttons on a livestream or clip to indicate what type of content you’d like to see more or less of.
New feed arrives as Twitch streamers The company was called for a long time Introducing new features to help you reach new audiences. Since Twitch is not a fully algorithmic platform like TikTok, Twitch streamers do not have many ways to attract new viewers other than promoting themselves on other platforms or teaming up with fellow streamers. With this new discovery feed, small and medium streamers have the ability to reach new audiences.
Twitch says that if all livestreams and clips meet the platform’s content guidelines they are automatically eligible to appear in the feed. While streamers cannot upload content directly to the Discovery feed, Twitch encourages them to create and showcase clips of their content for a chance to be included in the feed.
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